During the COVID-19 pandemic, we helped make a lively, large scale event happen – virtually.
The annual Hearts & Hands event is a premier conference to celebrate the efforts of healthcare assistants. SafeCare BC was pleased with their prior experience in working with us, and reached out to us to develop an app for them once more.
To ensure the health and safety of event participants during the COVID-19 pandemic, SafeCare BC decided to take the Hearts & Hands event digital. The goals of the project included these business considerations:
Going virtual didn’t mean creating a lesser event experience: A virtual event opened up new ways to involve participants during the event. In fact, participants expressed their excitement over the interactive format of the event this year.
To meet the goals of the Hearts & Hands 2020 event, we developed a web-based event app to deliver a content rich and user-friendly experience. On top of the features that supported the main aspects of the event, we designed gamification features that allow participants to earn points as they engage in each activity.
Main features we created inside the app include:
Creating a Seamless User Experience
The first phase of development involved creating a user persona to understand the goals of the users in the Hearts & Hands event. As we dived deeper into the user journey, we designed a user flow to ensure a seamless user experience.
During the prototyping process, we performed user testing virtually with healthcare assistants and educators to get their feedback. This helped us make improvements in accessibility and the overall user experience.
Increasing Engagement Using Gamification
The point system was a central driver of engagement in the event. We designed a point system which awarded participants points for completing different activities, such as watching presentations, interacting with learning content, and completing trivia quizzes.
Given that SafeCare BC was able to secure fabulous raffle prizes, it was especially enticing for participants to earn as many points as possible. This encouraged participants to complete every activity of each day of the multi-day event, and come back the next day for new content. Each day, participants were notified of newly unlocked content by a SMS message.
The finished product was a beautiful, polished app that led to the successful execution of the Hearts & Hands 2020 event. Over 700 healthcare assistants, industry professionals, and business executives from across British Columbia registered for the event.
The results are proven by the overwhelmingly positive reception to the web app. Here is what the participants had to say about the event: