CASE STUDY

Educating about the effects of BC's Invasive Species

Web

Education

Gamification

Game Development

PROJECT SUMMARY

SERVICES PROVIDED

PLATFORMS

Full-scale end-to-end product launch and support

Protoypes, Visual Design, Illustrations. Web App

Web App, Tablet

PROJECT SUMMARY

SERVICES PROVIDED

PLATFORMS

Full-scale end-to-end product launch and support

Protoypes, Visual Design, Illustrations. Web App

Web App, Tablet

PROJECT SUMMARY

SERVICES PROVIDED

PLATFORMS

Full-scale end-to-end product launch and support

Protoypes, Visual Design, Illustrations. Web App

Web App, Tablet

PROJECT SUMMARY

SERVICES PROVIDED

PLATFORMS

Full-scale end-to-end product launch and support

Protoypes, Visual Design, Illustrations. Web App

Web App, Tablet

Young children enjoy learning through hands-on activities, and we built a game just for that.

Challenge

As part of Invasive Species Council of BC (ISCBC)’s educational and outreach efforts, ISCBC saw an opportunity to engage youth to learn about invasive species in a fun and interactive manner. They needed a development partner experienced in gamification and app development to take on this project. Given our portfolio in working with non-profit clients, ISCBC saw us to be the right fit.

After our initial consultation meeting, we identified the key goals of the project:

  • Create a simple, educational game that is visually appealing

  • Educate youth on invasive species and what can be done to reduce their spread

  • Launch the game on the web optimized for desktop and tablets devices

Challenge

As part of Invasive Species Council of BC (ISCBC)’s educational and outreach efforts, ISCBC saw an opportunity to engage youth to learn about invasive species in a fun and interactive manner. They needed a development partner experienced in gamification and app development to take on this project. Given our portfolio in working with non-profit clients, ISCBC saw us to be the right fit.

After our initial consultation meeting, we identified the key goals of the project:

  • Create a simple, educational game that is visually appealing

  • Educate youth on invasive species and what can be done to reduce their spread

  • Launch the game on the web optimized for desktop and tablets devices

Challenge

As part of Invasive Species Council of BC (ISCBC)’s educational and outreach efforts, ISCBC saw an opportunity to engage youth to learn about invasive species in a fun and interactive manner. They needed a development partner experienced in gamification and app development to take on this project. Given our portfolio in working with non-profit clients, ISCBC saw us to be the right fit.

After our initial consultation meeting, we identified the key goals of the project:

  • Create a simple, educational game that is visually appealing

  • Educate youth on invasive species and what can be done to reduce their spread

  • Launch the game on the web optimized for desktop and tablets devices

Challenge

As part of Invasive Species Council of BC (ISCBC)’s educational and outreach efforts, ISCBC saw an opportunity to engage youth to learn about invasive species in a fun and interactive manner. They needed a development partner experienced in gamification and app development to take on this project. Given our portfolio in working with non-profit clients, ISCBC saw us to be the right fit.

After our initial consultation meeting, we identified the key goals of the project:

  • Create a simple, educational game that is visually appealing

  • Educate youth on invasive species and what can be done to reduce their spread

  • Launch the game on the web optimized for desktop and tablets devices

Game Concept

In Invader Crusaders, you face a series of challenges of increasing difficulties but the core goal is always the same; when you run out of turns you must have more native species than invasive species on the map. You achieve this by facing scenarios each turn and choosing the most responsible action to prevent the spread or introduction of invasive species.

Game Concept

In Invader Crusaders, you face a series of challenges of increasing difficulties but the core goal is always the same; when you run out of turns you must have more native species than invasive species on the map. You achieve this by facing scenarios each turn and choosing the most responsible action to prevent the spread or introduction of invasive species.

Game Concept

In Invader Crusaders, you face a series of challenges of increasing difficulties but the core goal is always the same; when you run out of turns you must have more native species than invasive species on the map. You achieve this by facing scenarios each turn and choosing the most responsible action to prevent the spread or introduction of invasive species.

Game Concept

In Invader Crusaders, you face a series of challenges of increasing difficulties but the core goal is always the same; when you run out of turns you must have more native species than invasive species on the map. You achieve this by facing scenarios each turn and choosing the most responsible action to prevent the spread or introduction of invasive species.

Learning Outcomes

As an educational game Invader Crusaders needed to leave the youth playing the game with the following learning outcomes:

  • Understand which species in British Columbia are invasive and native species

  • Understand that the introduction of invasive species in an area can reduce native species

  • Identify human behaviours that can inadvertently introduces invasive species to environment

  • To take actions that prevent invasive species from spreading

Learning Outcomes

As an educational game Invader Crusaders needed to leave the youth playing the game with the following learning outcomes:

  • Understand which species in British Columbia are invasive and native species

  • Understand that the introduction of invasive species in an area can reduce native species

  • Identify human behaviours that can inadvertently introduces invasive species to environment

  • To take actions that prevent invasive species from spreading

Learning Outcomes

As an educational game Invader Crusaders needed to leave the youth playing the game with the following learning outcomes:

  • Understand which species in British Columbia are invasive and native species

  • Understand that the introduction of invasive species in an area can reduce native species

  • Identify human behaviours that can inadvertently introduces invasive species to environment

  • To take actions that prevent invasive species from spreading

Learning Outcomes

As an educational game Invader Crusaders needed to leave the youth playing the game with the following learning outcomes:

  • Understand which species in British Columbia are invasive and native species

  • Understand that the introduction of invasive species in an area can reduce native species

  • Identify human behaviours that can inadvertently introduces invasive species to environment

  • To take actions that prevent invasive species from spreading

Game Features

  • Simple, turn-based gameplay

  • Custom animated art assets and background for species, game map, badges, scenarios, and more

  • 10 levels of play of increasing difficulty, including a tutorial level

  • Badges for completing various challenges between levels

  • Web-based game with desktop and tablet support

  • Gameplay analytics

Game Features

  • Simple, turn-based gameplay

  • Custom animated art assets and background for species, game map, badges, scenarios, and more

  • 10 levels of play of increasing difficulty, including a tutorial level

  • Badges for completing various challenges between levels

  • Web-based game with desktop and tablet support

  • Gameplay analytics

Game Features

  • Simple, turn-based gameplay

  • Custom animated art assets and background for species, game map, badges, scenarios, and more

  • 10 levels of play of increasing difficulty, including a tutorial level

  • Badges for completing various challenges between levels

  • Web-based game with desktop and tablet support

  • Gameplay analytics

Game Features

  • Simple, turn-based gameplay

  • Custom animated art assets and background for species, game map, badges, scenarios, and more

  • 10 levels of play of increasing difficulty, including a tutorial level

  • Badges for completing various challenges between levels

  • Web-based game with desktop and tablet support

  • Gameplay analytics

Process


Process


Process


Process


Making Learning Fun

We first started by experimenting with different game designs. Initially, we designed the game with a core mechanic of identifying the type of invasive species.


However, to better meet the learning outcomes, we built upon this by focusing on a simple message behind the game that is memorable for the players: Invasive species can spread and cause harm to native species. To this end, players will focus on the goal of minimizing the spread of invasive species.


We learned a lot about invasive species throughout this project — as ISCBC are the experts in this subject matter, we worked closely with them to develop game events that are both relevant and interesting.

Making Learning Fun

We first started by experimenting with different game designs. Initially, we designed the game with a core mechanic of identifying the type of invasive species.


However, to better meet the learning outcomes, we built upon this by focusing on a simple message behind the game that is memorable for the players: Invasive species can spread and cause harm to native species. To this end, players will focus on the goal of minimizing the spread of invasive species.


We learned a lot about invasive species throughout this project — as ISCBC are the experts in this subject matter, we worked closely with them to develop game events that are both relevant and interesting.

Making Learning Fun

We first started by experimenting with different game designs. Initially, we designed the game with a core mechanic of identifying the type of invasive species.


However, to better meet the learning outcomes, we built upon this by focusing on a simple message behind the game that is memorable for the players: Invasive species can spread and cause harm to native species. To this end, players will focus on the goal of minimizing the spread of invasive species.


We learned a lot about invasive species throughout this project — as ISCBC are the experts in this subject matter, we worked closely with them to develop game events that are both relevant and interesting.

Making Learning Fun

We first started by experimenting with different game designs. Initially, we designed the game with a core mechanic of identifying the type of invasive species.


However, to better meet the learning outcomes, we built upon this by focusing on a simple message behind the game that is memorable for the players: Invasive species can spread and cause harm to native species. To this end, players will focus on the goal of minimizing the spread of invasive species.


We learned a lot about invasive species throughout this project — as ISCBC are the experts in this subject matter, we worked closely with them to develop game events that are both relevant and interesting.

Frequent Communication and Feedback

One of the main success factors of the project lies in the communication that was maintained throughout the project between our team and ISCBC. For ease of communication, we met remotely online to provide ISCBC with updates to the project. We demonstrated mockups and prototypes early on, which allowed us to make UI and game design improvements while solidifying the vision of the game.


For example, we identified early on that the game should incorporate some of ISCBC’s core programs. From there, we organized the game’s levels to teach these programs incrementally.

Frequent Communication and Feedback

One of the main success factors of the project lies in the communication that was maintained throughout the project between our team and ISCBC. For ease of communication, we met remotely online to provide ISCBC with updates to the project. We demonstrated mockups and prototypes early on, which allowed us to make UI and game design improvements while solidifying the vision of the game.


For example, we identified early on that the game should incorporate some of ISCBC’s core programs. From there, we organized the game’s levels to teach these programs incrementally.

Frequent Communication and Feedback

One of the main success factors of the project lies in the communication that was maintained throughout the project between our team and ISCBC. For ease of communication, we met remotely online to provide ISCBC with updates to the project. We demonstrated mockups and prototypes early on, which allowed us to make UI and game design improvements while solidifying the vision of the game.


For example, we identified early on that the game should incorporate some of ISCBC’s core programs. From there, we organized the game’s levels to teach these programs incrementally.

Frequent Communication and Feedback

One of the main success factors of the project lies in the communication that was maintained throughout the project between our team and ISCBC. For ease of communication, we met remotely online to provide ISCBC with updates to the project. We demonstrated mockups and prototypes early on, which allowed us to make UI and game design improvements while solidifying the vision of the game.


For example, we identified early on that the game should incorporate some of ISCBC’s core programs. From there, we organized the game’s levels to teach these programs incrementally.

Creating a Tutorial

To teach players the rules of the game, the first level is a quick tutorial level. The player is aided by a series of popups that introduces each element of the game as they move along in the level. Not only are they able to learn from the tutorial level, but they can refresh their knowledge by viewing the tooltips that can be easily accessed outside of the tutorial level.

Creating a Tutorial

To teach players the rules of the game, the first level is a quick tutorial level. The player is aided by a series of popups that introduces each element of the game as they move along in the level. Not only are they able to learn from the tutorial level, but they can refresh their knowledge by viewing the tooltips that can be easily accessed outside of the tutorial level.

Creating a Tutorial

To teach players the rules of the game, the first level is a quick tutorial level. The player is aided by a series of popups that introduces each element of the game as they move along in the level. Not only are they able to learn from the tutorial level, but they can refresh their knowledge by viewing the tooltips that can be easily accessed outside of the tutorial level.

Creating a Tutorial

To teach players the rules of the game, the first level is a quick tutorial level. The player is aided by a series of popups that introduces each element of the game as they move along in the level. Not only are they able to learn from the tutorial level, but they can refresh their knowledge by viewing the tooltips that can be easily accessed outside of the tutorial level.

Results

Our efforts proved to be fruitful in realizing the vision of the project: We produced a beautiful, polished web game that is not only attractive and entertaining to play, but also serves to educate youth on invasive species.


As players tackle the different levels, they quickly grasp the effective strategies when encountering invasive species that will help them win the level. That translates to knowledge that can be similarly applied in real world applications. The effectiveness of gamification is reflected in this project.


Results

Our efforts proved to be fruitful in realizing the vision of the project: We produced a beautiful, polished web game that is not only attractive and entertaining to play, but also serves to educate youth on invasive species.


As players tackle the different levels, they quickly grasp the effective strategies when encountering invasive species that will help them win the level. That translates to knowledge that can be similarly applied in real world applications. The effectiveness of gamification is reflected in this project.


Results

Our efforts proved to be fruitful in realizing the vision of the project: We produced a beautiful, polished web game that is not only attractive and entertaining to play, but also serves to educate youth on invasive species.


As players tackle the different levels, they quickly grasp the effective strategies when encountering invasive species that will help them win the level. That translates to knowledge that can be similarly applied in real world applications. The effectiveness of gamification is reflected in this project.


Results

Our efforts proved to be fruitful in realizing the vision of the project: We produced a beautiful, polished web game that is not only attractive and entertaining to play, but also serves to educate youth on invasive species.


As players tackle the different levels, they quickly grasp the effective strategies when encountering invasive species that will help them win the level. That translates to knowledge that can be similarly applied in real world applications. The effectiveness of gamification is reflected in this project.


“The game successfully represents the values of the organization and also serves to further educate younger generations about invasive species. Raccoopack Media leverages their creativity and expertise to produce quality results.”

Serena Bonneville

(Program Coordinator - Invasive Species Council of BC)

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Want to learn more?

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Want to learn more?

Get a free consultation

Want to learn more?

Get a free consultation

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GOT AN IDEA?

Let us know how our team can take your business to new heights

STAY IN THE LOOP

Get the latest scoop on the pack

3292 Production Way #501, Burnaby, BC Canada

GOT AN IDEA?

Let us know how our team can take your business to new heights

STAY IN THE LOOP

Get the latest scoop on the pack

3292 Production Way #501, Burnaby, BC Canada

GOT AN IDEA?

Let us know how our team can take your business to new heights

STAY IN THE LOOP

Get the latest scoop on the pack

3292 Production Way #501, Burnaby, BC Canada