Off to Toronto!

Two weeks ago, our team here at Raccoopack took our first steps into a SME (small & medium enterprise) expo in Toronto with the aim to learn, network and broaden our network with local businesses in Toronto.

Having operated for the past decade, CanadianSME have been hosting annual expos like these to highlight the growing small businesses within Canada with a focus on growth and innovation. This particular year, they were able to host a number of discussion panels, webinars and keynotes from representatives from UPS, IHG Canada and more. As such, were were excited to share a space with so many like-minded people and engage in discussions and conversations we normally wouldn’t have before.

After a quick flight from YVR, we were ready to embark on a weeklong journey to uncover all the possibilities that Toronto had to offer.

New Looks

Before embarking on our journey, we wanted to design something that would make us memorable.

Having recently rehauled our website in preparation for the expo event, we also designed printed media to hand out at the event. Utlizing our freshly renewed palette, we made a variety of postcards, highlighting our different services, processes and projects to round out our overall messaging to on-looking visitors. We opted for spread of projects to cover for our featured projects such as gamification with MyDojo as well as more enterprise solutions with CARO.

With our new look, we wanted to convey a more refined tone in all the front of our cards with the design leaning into more linear accents communicating growth and trust. In contrast, we also wanted to represent a more personable side of our business and opted to use our illustrations on the backs of our cards highlighting our dedication to our craft, our process and the expertise of our Canadian team.

Expo Underway

The bustling nature of the expo was nothing short of extraordinary. With our booth set up, we were well underway in meeting lots of people all interested in learning about what we had to offer on top of potential partnership opportunities. With so much going on in the expo itself, we were delighted to have the flexibility of attending their hosted panels or even have a chat with other businesses that may be looking to kick-start their digital transformation.

Throughout the day, we were happy to engage with all sorts of businesses alike who wanted a website built, a custom app or were even curious about our services and the power of gamification. While new, it was definitely a different experience for us away from our usual daily routines. We even had a raffle at our booth that folks could win prizes or discounts from!

An Expo to Remember

Our first visit at the SME Expo definitely did not disappoint. From all the new faces and connections to local Toronto talent, we were delighted to share many moments of creativity throughout the week (you know who you are 😉). Moreover, the bustle of the Toronto crowd was definitely a breath of fresh air to the Vancouver scene we have been accustomed to. It was great to see the energy from people looking to build their first digital presence with us and you could truly feel the support from the communities around.

Aside from all the networking, the team did a great job and we were happy to even take part in this year’s SME Expo.

As we journey to spreading our services througout Canada, we’re excited to join events like these in the future! See you next year, Toronto!

by Raymond, Product & Content @ Raccoopack Media