Curran's Karate | MyDojo Gamified Platform
Product: Custom game and mobile app
Platforms: Tablet, mobile, iOS, Android
Services provided: Game design, UI/UX design, full cycle development, strategy and planning, launch and support
MyDojo is a mobile game and app that helps children develop good habits while increasing retention for martial art schools.
“The best thing to happen to the martial arts world since the belt system.” – MyDojo World
Martial arts is an art of discipline. Students need courage and motivation to attend class each week, and practicing for years to advance through the belts.
A central problem that many martial art schools face is that once students give up and leave, they never come back.
Contrarily, students who have formed a habit of attending class continue to return. Since gamification encourages the building of good habits, this is an effective way of increasing retention in martial arts schools.
As Raccoopack specializes in building apps that are engaging and fun, this project was a great fit. Curran’s Karate partnered with us to build a gamified platform for martial arts schools.
The MyDojo platform consists of 2 apps:
The MyDojo Game
In MyDojo, students decorate and customize their own personal dojo.
As students attend class and complete challenges assigned by parents, they receive in-game rewards that can be used to upgrade their dojo!
- Build, decorate, and level up dojo
- Train characters to level up
- Complete challenges from parents to earn points
- Unlock new adventures by attending real-life class
- 3 original character designs
- 100+ unique decoration items and customizations
The Companion App
Along with the main game, we also built a companion app for parents and instructors.
Parents can use the app and view a dashboard of their child’s progress — both in game and in the school. They can assign custom challenges, such as helping with household chores or reading a storybook.
To breathe life into the My Dojo concept, we first began with a series of workshops, brainstorming all the finer details from the characters, background, theme, and gameplay.
We met frequently to collaborate with the client, reviewing designs together and testing prototypes to ensure that we were on the same page at all times.
As with any project that we do, we always bring the app into the hands of users to get their feedback. From user testing, we were able to make the user experience better from great to excellent.
- Apps successfully completed and launched on iOS and Android app stores
- Expected 25% increase retention in martial art schools
- Good habits and behaviours taught to young martial arts students
- 5/5 rating from client on scheduling, cost, and quality